January 15, 1955 – Bill Haley’s song “Dim, Dim the Lights” was tied to an auto safety bumper sticker campaign through a promotion by Decca Records. The bumper stickers, which featured the song’s title and a message about safe driving, were distributed to radio stations and other outlets as part of a campaign to promote safe driving habits. In addition to being tied to the bumper sticker campaign, Haley also renewed his contract with Decca Records during this week. #ROCkabillyHop @billhaleymusic #BillHaley #OTD #RockNRoll #RocHop #DimDimTheLights
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