September 21, 1957 – “Cash Box” features a cover photograph of Buddy Holly & The Crickets pointing to a circled date of Oct. 1, 1957. “That’ll Be The Day” is expected to pass the 1 million mark in sales on this date. Two days later Billboard lists “That’ll Be The Day” as the #1 Best Seller in stores. Source: The Buddy Holly Center, 1801 Crickets Ave., Lubbock. @buddyholly @BuddyHollyCtr #ROCkabillyHop #buddyholly #TheCrickets #OTD
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